Attitudes of the British Public to Business Ethics 2023

Publication type: Survey
11 July 2023

Tags: Anti-Bribery & Corruption (ABC), Pay, Tax

Since 2003, the IBE has commissioned an annual survey of the British public’s attitudes towards business. This year we also consider, how important it is for a chief executive’s pay to reflect the ethical performance of their company. The report below provides an overview of the results. 

Key findings

  • Public opinion has declined the most for business, followed by charities and the media, while public opinion for politicians has remained the same in their bottom ranking for the 3rd consecutive year.
  • Tax avoidance and bribery and corruption remain the top two most important ethical issues to the British public. This is the 11th consecutive year that tax avoidance has been the top ethical concern.
  • The top four issues remain the same as in 2022. However, fair and open pricing of products and services has now entered the top 5.
  • Over two-thirds of the public believe that it is very important/important for a chief executive’s pay to reflect the ethical performance of their company.
  • Artificial intelligence was the lowest-ranking issue that the public feels companies need to address.

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IBE Survey - Attitudes of the British Public to Business Ethics 2023
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