Fair Competition

Competition is an essential market driver. Responsible companies compete vigorously but fairly and seek to obtain competitive advantage only through fair and lawful means. Especially in sectors where competition is fierce, it is important to remember the laws and ethical values that every business must follow when securing their place in the market. When dealing with competitors, always remember the Golden Rule: treat others as you would like to be treated.

IBE Guidance

• Behave ethically when competing for customers' business and when placing business with suppliers, business partners or agents.
• Do not make false claims or remarks that unfairly disparage competitors, or improperly interfere with a competitor’s business relationships. Be particularly aware of this when you use social media.
• Avoid practices aimed at restricting competition.